Scarlet & Sam Lands in Sydney

This June marked a major milestone for Scarlet & Sam – our first-ever Pop-Up Shop, hosted in Sydney, and a launch event to celebrate our very first interstate appearance.

We popped up at 17 Oxford Street in Paddington, transforming the space to suit our brand aesthetic. Our pop-up was a minimalist’s dream – finished with clean lines, chrome accents, and polished concrete that perfectly suited the space.

To celebrate our arrival, we hosted a launch night event on Thursday 5 June, with creators and friends of the brand. Guests previewed unreleased styles and had the opportunity to shop their favourite pieces from the collection.

For six days after doors officially opened, customers could browse our full range in person – from cult S&S staples to exclusive unreleased styles, available in-store only. We loved seeing how our community styled pieces in the fitting rooms and hearing about the most-loved drops.

We met so many customers who were either discovering the brand for the first time or visiting after years of online support. Meeting our community face-to-face was definitely our highlight of the week.

We can’t wait to host more of the community at our next pop-up – which is closer than many might think.